Websites built to make the next step obvious.

Clear offer. Obvious next step. Free audit first, no call required.

thedaileyfitness.com
The Dailey Fitness website, built by esad.studio

The Dailey Fitness · Phoenix

Open the case study

Turnaround

Two weeks

Starting at

$1,500

First step

Recorded audit

01Work

The site, as built.

A coaching site that sells the training, not a gym template.

A two-week build for a one-on-one strength coach in Phoenix. The work is the site.

People used to ask me how to get started. Now they just book. It sounds like me, and the next step is sitting right there.

Jon, The Dailey Fitness
The Dailey Fitness training method section
01Method
The Dailey Fitness philosophy section
02Philosophy
The Dailey Fitness availability and contact section
03Availability

No account manager.No ticket queue.Just the person who built it.

02Approach

How a build runs.

  • Six months, and it still is not live

    Live in two weeks, from $1,500

  • The price goes up halfway through

    One page up front: what you get, and when

  • You email support and wait a week

    You message me, and I answer

  • A template with your logo dropped on it

    Built around how people actually book you

  1. 01Day 0

    Free audit

    A recorded walkthrough of the live site. Homepage, services, contact. What is losing bookings, with no obligation to move forward.

  2. 02Day 1-2

    Scope

    What gets built and when it ships, on one page, in plain language. Nothing gets added later that was not agreed first.

  3. 03Week 1-2

    Build

    The site gets built against that scope, with progress you can see. No radio silence for three weeks and a surprise at the end.

  4. 04Week 2

    Handover

    A live site you own, plus a plain-language rundown of what was built. A change afterward is a message, not a ticket.

Schedule

21 days

  • Free auditDay 0
  • ScopeDay 1-2
  • BuildWeek 1-2
  • HandoverWeek 2

If something is not right after launch, you say so and it gets fixed. No rotating support queue, no ticket that sits for a week.

03Services

The site, then the systems around it.

Start with the site if bookings are the leak. Sites start at $1,500. Do not buy a workflow for a homepage that is not bringing the work in.

Websites

A site they can actually book from

Fast, built for how the work actually comes in, not a template and not a bloated page builder.

Two weeks

Automations

Follow-up that does not wait overnight

Booking, follow-up, and invoicing connected so a lead does not wait until morning.

Scoped per system

AI workflows

Intake that runs after hours

The site takes the message and starts the follow-up so the owner is not typing it at night.

After the site

Esad Seferovic, founder of esad.studio
04About

You talk to the person building it.

Most studios put an account manager between you and whoever is actually building your site. I am both.

I scope it, design it and write the code myself. That is the whole reason the timeline is two weeks rather than two months, and the reason a change after launch is a message rather than a ticket.

With a professional background across business, technology, and systems, I build with both sides in mind: how it works and whether it actually works for the business. A website shouldn't just look good in a portfolio. It should give people a reason to choose you.

See where the live site is leaking bookings.

Send the URL. You get it back with the problems marked, and nothing to sit through.

Get a free audit

Free. No call required.

  • 01

    A recorded walkthrough

    Screen and voice, going through the live site the way a customer would: homepage, services, contact path.

  • 02

    The three things to fix first

    Written out, in priority order, in plain language. Yours to act on whether or not you ever reply.

  • 03

    No call required

    Nothing to schedule and nothing to sit through. It arrives as a link and an email.